Gone are the days when you have to travel to the real estate office and list your requirements to the agent for buying or selling your dream property. With the technology growing at an unprecedented pace, you can now select your property at the tap of a button. Not only select, but you can also connect to the real estate agent on the spot and reserve your property for buying.
And that’s why having a website can actually work wonders for your real estate business. It brings you up in the competition and makes you open for limitless revenue.
It’s 2019 and still, if you don’t own a website for your real estate business then it can cost you dollars and can stop you for scaling.
If you already own a website and it’s outdated then it’s time to redesign with these must-have features of 2019. And if you’re going to start your real estate web design then don’t consider to make it without these features.
1. A Home Page that Welcome Visitors
Your home page decides whether the visitor should stay on your website or not. And for a real estate business is the most important of all. If it’s cluttered with visuals and content and the visitors can’t find the available listings then they will leave your website immediately.
For your website, pick a theme that is uncluttered and has the search field on the front. The search option makes it easy for customers to connect to their dream property. Don’t overwhelm your design with blogs, property images and a ton of content. It will clutter your home page and make it difficult for the viewers to stay on your website.
2. Search on the GO
The audience of a real estate website is concerned to get their properties at first. They care less about the animations, designs and the beauty of the website and they care more about the navigation, scrolling, and simplicity of the website.
The search feature is a must-have on your website. Without easy searchability, you can lose access to your customers. The search feature makes it easy to filter the results and find specific results. For example, if the customers are interested in luxury condos for Toronto, then they’d mention the luxury feature in the requirement and the city name.
In addition, searches also help SEO. If a customer writes a specific query on search engines then it can connect you to your website.
3. Mobile-Friendly
Internet users love to shop on mobiles, whether it’s the outfits or the homes. They can’t drop the idea of shopping from their couches. So, if you don’t have a responsive website then you’re going to lose plenty of customers.
It’s a must-have feature of 2019, and it’s also a bonus point for growing your business revenue. If the customers find out that your website isn’t responsive on mobile they can take the impression that you don’t care about their interest. Also make sure the images are also optimized so when the user clicks it, the mobile screen can bear the size.
4. Property Insights
Imagine you’re searching for Etobicoke condos for rent and the website you open to find the details doesn’t give you accurate information about the condo. Will you prefer buying it when the details aren’t clear?
No?
Then how can you expect your customers to buy the property without knowing the details of the property? Customers are already making a huge decision while buying the property online and the incomplete information will only rise the ambiguities. Therefore, with every property you list, you must include the accurate dimensions, location, number of bedrooms and every other minor aspect of the property.
5.Chat Agents
The revenue of your real estate website can multiply 10 times if you employ chat agents for assistance. They will also add in increasing the website traffic by retaining visitors to your site. In addition, if customers are getting assisted 24/7 through your website then they are going to sign a deal with your website as well.
AI-powered chatbots are also influential in increasing your website revenue and tracking your website search results. They help you in making customized marketing campaigns and also make the sales easy for you.
Over to You
With all these must-have features for your real estate web design, your website will only grow in terms of revenue but will also scale the digital presence. And an active social media presence with website acts as a cherry on the cake.
With all these tips and tricks, the call is over to you. If you don’t have a robust presence on the Internet with a website and social media, it’s time to get your hands on following the above practices.
