6 tips to improve your local SEO 2023
6 tips to improve your local SEO 2023, If you own a local business, you know how important it is to make sure your website is optimized for search engine ranking. After all, if potential customers can’t find you online, they’ll take their business elsewhere. Fortunately, there are a few simple things you can do to improve your local SEO and help ensure that your website comes up first in search results. Here are six tips to get started:
Six tips to improve your local SEO Rankings,
Research your competition and find out what strategies they are using for Local SEO
Your competition is fighting for space in a small area, so you need an edge. Researching their strategies and using them yourself will give your business that much-needed boost it needs! One place to start is doing keyword analysis. A great tool to research your competition is SEM RUSH. Using SEM Rush, you can see exactly what local keywords your competition is ranking for. Let’s say you have a local service business in one big city. You may be able to rank for keywords related to neighbourhoods within that city.
I must say, that even if your competition ranks well for these local keywords, your website still has a good chance to rank too. The key in comparing your business to your competitors should not discourage you. Instead, you just need to make your website content better and more useful for readers than the other website. Then search engines like Google, will see your website as more relevant and rank you higher.
Optimize your website for local search results
You can optimize your website for local search results by following these tips. First, include a map or other localizing content on the Homepage so that it will be seen by potential customers in those geographical areas. This means including website content related to the city or neighbourhoods you wish to rank in. Secondly, be sure to use Google’s “local pack” feature when searching nearby locations (this makes sure you show up first!). This is important because people do most research on Google before hiring a local service company.
Next, make certain all content has clear titles/headlines which helps visitors know what they’re looking at. This also helps with ranking in SERPs since keyword density counts towards rankings too! For example, if you want to rank a property management company in Miami, your page title, headings and subheadings should include keywords and phrases related to “Miami Property Management”.
Geo-tag Images for Local SEO success
Before uploading images to your website, be sure to geotag them to the specific location you wish to rank for. Geo-tagging adds technical code into your pictures to let google know that you are a relevant, local business! By adding a location tag to your photos, you can help Google localize their search results and make it easier for people looking in that area. This will show more accurate information about restaurants or other businesses located nearby which is great if they’re trying to find something close by!
Claim and optimize your Google My Business listing
Google business listings are often overlooked and under-optimized. This is despite the obvious benefits they provide, such as building trust with local customers or providing more information about your company to potential clients on Google. Claim your Google business listing (GBL) by creating a Google business profile.
It will take approximately 2 weeks to physically receive a verification code from Google in the mail. Once you validate your GBL, you can start optimizing the profile with your strategic keywords, services, and products. It’s highly recommended to grow the number of reviews you have, as this will have huge benefits to your local SEO ranking results!
Get involved with the local community and promote your business online and offline
The best way to get ahead in your industry is by promoting yourself online and offline. The more time people spend with you, the better chance they’ll have an opportunity for their business or personal needs that could lead them back through social media channels where it all began – thus creating lifelong customers! It’s recommended to join business directory listings near you, and to physically attend networking events! Just promoting yourself online is good, but networking in person will build your business’s local reputation.
Use local keywords in your content to help people find you online
Keywords are a great way to help people find your business online. Local SEO success is all about using the right keywords in order for them to be found on their search engine provider’s map, so use these wisely! When doing keyword research, be sure to follow the data. You want to find strategic keywords that have a high search volume, and a low competition score.
Also, since you do want local clients, be sure to add your city’s name after each keyword. So, for example, if you’re a photographer in Dubai, you want to rank for “Dubai Photographer”. Are you looking for more tips and tricks to help you with your local SEO rankings? Book a free consultation by emailing hello@kathleenparisien.com
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