Your website is the core representation of your business. It holds the same importance as your physical address. Guests come to meet you there so on your website new visitors are always coming to you, so it depends on how you grab their attention to your business?
Having an outdated website in 2019 will not only knock you out of the game but will also let your competitors win it. If you don’t want your competitors to win the game, you must keep your website updated with the latest trends.
If you don’t the latest trends of web design and development, here are six best tips that will level up your name in the industry.
Ready?
1. Make it Responsive
Gone are the days when the desktops were only used for browsing. Today everything is on mobile so your users also prefer to find you on mobile. Especially when you’re an ecommerce company then the mobile-friendly website is fundamental.
Ditch the fact that you can scale your presence without a responsive website. With users leveraging the search on mobile, a responsive website keeps you flowing. Although the majority of the businesses have switched to achieve responsiveness and if you don’t then it’s high time to make your website responsive.
2. Update Fresh Content
Just like you replace the curtains of your home after every 2-3 months to give it a fresh look, it’s also important to do the same for your website. Also, the copywriting trends keep on evolving so keeping it updated will let your viewers know your activity level and engagement in the business.
Take the example, from Amazon. They keep their website updated with amazing deals, promotional offers, and discounts. This keeps the visitors coming to them regardless of the time. The copywriting trends have changed so if you update the content, your users can also feel fresh about you.
3. Include White Spaces
White spaces or the Blank spaces increases the website readability, increase clarity and make the design effective overall. If you’re still using the long and overwhelmed paragraphs, then replace it with short and captivating content along with the white spaces.
It also increases the stay time of the visitors on your site and makes the page look better. Try it with a small activity. Open two websites; one with white spaces and other without it. Analyze and see the difference between both, you’ll understand better.
4. Simple Navigation
If you don’t want your visitors to leave your website immediately then keep the navigation simple. If the visitors have a tough time in reaching their objective, then it means your website is not good to go with.
Simple navigation not only allows visitors to take rounds of your website but are also good in generating leads. Take a test on your mobile and desktop and check if the navigation isn’t bothering the users.
5. Social Media Presence
A strong social media presence impacts brand performance on the whole. If your customer remembers you in good words on social media, then it’s a sign that you make your efforts counted. In addition, a user can also search you first on Facebook, Twitter or LinkedIn before opening your website.
Also, show your social media links on your website. This will let them know that you’re everywhere and will find it easy to connect with you.
6. Custom Illustrations
Custom illustrations play a vital role in creating a creative look of your website more than stock photos.
Hire some creative designers in your team and ask them to illustrate objects relevant to your niche.
Final Thoughts
Last but not the least, visuals and animations also play a great role in boosting your website design. It keeps your visitors motivated and captivates their attention to learn more about you.
We hope, now you know the tips and tricks to improve your website design. If you’re finding it a challenge, then you can also consult any professional web design company that will help you to revamp according to the latest trends.
Remember, a fresh and updated website keeps your visitors intact and coming as compared to your old website.
