Video content is in high demand and the average internet user absolutely loves video content. There is constant research and innovations in video production
technology and leading marketers have devised new ways to use videos in business promotion events. Here comes the new marketing tool of conducting video tours and their significance in business promotion –
Why Video Tours boost Promotion Efforts?
Videos have forever changed how masses consume and appreciate information. Right from 4K videos to aerial drone videos, video production has become a crucial marketing tool. Not only has the quality of videos improved, but now, people can also easily access these videos due to countless online platforms such as Facebook, YouTube, etc. Conducting specialised video tours has become an effective way of promoting brands. There are several other benefits of conducting video tours – saving cash, efficiency of information sharing, and so on. Depending on how these tours are
planned, the content being shared during the tour has the power to be influential in the target customer’s decision-making process, even months after the tour. Although video tours can be used in almost any type of business, currently they are extremely popular in the fields of tourism and real estate.
Real Estate Video Tours-
A video tour allows real estate agents to take target home shoppers and renters to a trip of the property they are selling, giving them an experience that makes them feel as if they are already there. Show every room tour through the house with ease. Invest in a good video production company. A well-produced video will definitely generate a lot of interest in a home or a commercial property.
Tourism Video Tours
Video tours have taken tourism marketing to a completely different level. Not only are these video tours an amazing way to draw attention to a tourist spot, but viewers can also get an amazing sense of the place that they will be visiting by seeing a properly shot and edited video. Video tours have also been used by a lot of companies to conduct their client and employee training sessions. Informing a group of people with a well-put- together video tour is a simple and easy way of sharing important information.
What makes a good Video Tour?
Attention to Detail – If pictures are worth thousands of words, video tours have the potential to be like a good book – they share key
information easily and make the viewer focus on the key details.
Persuasiveness – Video content is memorable and persuasive. This makes video tours far more effective in creating an impression on
potential leads as compared to other forms of marketing.
Personal touch- Video tours have an added personal appeal that helps create conviction with the viewer. These tours are ideal for marketing and branding efforts. A proper video production agency will always make content that feels “real” for the viewer. For more information discuss your requirements and business goals with Marketing Sweet and know how linking up with a good video production agency can greatly benefit your cause.
The Best Places to Incorporate Marketing Videos in Your Website
Recent studies show that a whopping 80% of online content consumed in 2019 is video. Taking this medium of marketing seriously is a must for companies wanting to spread their influence on the internet. Discussed below are some of the best places to incorporate marketing videos in your website –
1. Home Page of your Website
Video content hasn’t always been the traditional pick for designing a website’s home page. A lot of websites are gradually opening up to this idea. The key to putting a video on your home page without making it look messy is to give the visitor an accurate sense of what the website provides. A home page video must focus on the key problems the company resolves and what makes it unique from other similar companies.
2. Using Videos as Social Proof
A video for social proof is essentially the customer testimonials section of your website presented in video content. Reading a three-sentenced testimonial is fine, but truly seeing customers speak about their experiences with the company makes it much more believable and it lends a lot of credit to your company as well.
3. Having a separate Video Library section
As demand for video content grows, it is getting more and more compulsory for websites to have a separate “video library” section. This sub-link of your website should be dedicated to all the videos your company has produced, presented in an organized, searchable and user-friendly manner so that visitors can immediately find what they are searching for. If you don’t have enough videos to have a separate section, start investing in creating one right now! The best videos to produce are ‘how to’ and other tutorial videos. Invest in videos that demonstrate your eminence in your industry. Videos are amazing ways of establishing a company as an industry leader.
4. Product Pages
Gone are the days of company websites having only one or two photographs on their products and services page. The modern user doesn’t have the time or patience to go through hundreds of words of explanatory text content. If you really want your customers to instantly notice what’s so special and unique about your company and your website – create a video that not only demonstrates the qualities of your products and services but also demonstrates your company’s ability to provide ideal shopping experiences.
5. About Page
Traditionally, ‘About’ webpages similar to products and service pages have lacked any form of video content to give your users an accurate understanding of who works in your organization and what people they are going to do business with. To establish a sense of trust and reliability, producing a video that demonstrates the company culture and showcases the contribution of
various team members is a must.
