8 Different Kinds of Logos You Should Use For Your Brand
You know the logo is a visual identity used to represent your brand’s values and its core identity. making it more stylish and unique, different brand owners use multiple logo design techniques to create a meaningful brand personality.
It symbolizes your entire business. It is only the mark that is used to identify your company. Needless to say, the logo is a necessary entity of branding.
Therefore, logo design is the most important aspect of graphic design. The way you create your logo is the way people perceive your brand and its identity. Deep down, all logos come from the same starters. But you know customers usually first see your logo then visit your website, it is important to maintain its structure. Nowadays many logo design companies are now working to provide you with the best-customized logo. Or you can create your own via using logo generator free no watermark different tools to custom by yourself.
Let’s discover different types of logo designs you should use to create your own perfect design!
1- Monogram logos or letter marks
As you imply from the name, what does it mean? Have you ever seen a stamp from your school, college, or university? Think about it. That monogram is stuck on your school, copies, uniform, and everything that is related to that institution.
That is actually a monogram or letter mark of your academy. A monogram or letter mark depicts the company’s first name or initials. See the logo of NASA, IBM, HBO, HP, CNN, etc. You can quickly identify these logos in a single glance. Did you realize CNN represents Cable News Network? This is difficult to remember for sure. Companies with long names often used their initials to display their identity.
2- Wordmarks or Logotypes
Wordmarks are different from monograms. Wordmarks or Logotypes are text-based logos that represent your entire business name like Google, Coca-Cola. You can quickly identify these famous companies among hundreds. This is called uniqueness in branding. Google typeface is simple and easy to recognize. It has basic colors used in its logo design. Since focusing on your wordmark will prove your best decision ever.
3- Pictorial marks (or logo symbols)
A pictorial mark or logo symbol is used to identify your brand using a graphic designer. What comes into your mind when you first see the logo of the iconic company “Apple ” or “Twitter” logo. These brands can stand alone. This logotype will take time to get recognized if you are thinking of creating a logo using the pictorial mark.
4- Letterforms or Letter Logos
As depicted from the name, letter marks usually contain only a single letter in the logo. See logos of Netflix, Yahoo, WordPress logo. By recalling the first letter of a brand, anyone can easily get an idea of what the company is about. So be aware while using letterforms. Use clear fonts, typography, and unique colors to impress the audience.
5- Combination mark
A combination mark is a logo consisting of a combined wordmark or letter mark and a pictorial mark, abstract mark, or mascot. It is the mixture of pictures and text that are assigned on top, left bottom of the logo. Some famous logos are Doritos, Burger King, and Lacoste.
6- Mascot logo designs
Mascot logo designs consist of characters on them. It is usually cartoonish logos that are often used by children. The mascot is the main person or the leading one for the brand. These logos are used in gamings, family-oriented programs, cartoons, fun tv shows, etc. Some well-known mascot logos are KFC’s Colonel and Planters Mr. Peanut.
7- Emblem logo design
Emblem logos were used in the early 1900s but now the fashion is over. Some companies are still using it to maintain their traditional values. An emblem logo is usually made up of marks or symbols used for seals, crests, or badges. Some companies have created a modern look in their old traditional emblem logo. See logo of Starbuck iconic mermaid emblem or Harley-Davidson’s famous crest).
8- Abstract logo design
Abstract logos are different types of logos that represent a brand’s idea and perception. It is different from other logotypes. Though abstract marks have hidden messages behind them. See logos of Adidas, Nike, and Pepsi. The key to creating an abstract logo is to complicate them but use all images widely and q=sharply. You can easily convey what your brand is about through symbols and images without telling its name though.
Conclusion
Above are eight different kinds of logo designs that you should use to create your own. By just using your own potential and techniques, make your first company designs and surprise your competitors.
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