Tips and a Useful Tool on How to Design an Arresting Logo
For novice online shop entrepreneurs, whether they are selling products or services, building their own brand image is the first step to design a logo. Here are a few design tips to share on how to create an eye-catching logo and open the door of your own brand.
If you are not an expert in designing and it isn’t easy to imagine good inspiration, look at the following seven concepts of logos to help you make your own logo.
Seven concepts on designing a logo should you know.
1. The carrier of vitality.
A high-quality logo design can make people see the company’s characteristics at a glance, and it conveys a positive, professional, stable, and reliable service. In life, when you see a logo, you will instinctively feel what kind of goods and services the company provides.
2. The interpretation of uniqueness.
A logo often appears on marketing tools such as products, business cards, and official websites. Therefore, it represents conveying what kind of industry the company belongs to, what products and services it provides, or what benefits you can bring to customers, especially showing the company’s Uniqueness allows potential customers to feel the unique charm of products and services.
3. Simple is beautiful.
It is difficult for people to remember complex things, so keeping it simple and sweet is the easiest to recognize and the easiest for people to remember it. NIKE’s swoosh is the most classic example of success!
Looking back at the development of logos with history, most of them have changed from complex fancy to simple, three-dimensional, and simple. The trend’s return is not difficult to see that they are all from the dazzling industry, facing huge competition and want to break out from it, so flat and simple design is the solution. Under the epidemic situation, the world’s trends have moved to the front line. Digitalization and application to social platforms are believed to be the goals that major brands strive to achieve. This is also the key element that the fourth point of the article wants to show.
4. Consider all media presentation methods.
In the Internet generation, most of the time in life is spent on online shopping products and search services using mobile phones and computer screens, so online shop entrepreneurs should also remind themselves: The logo can be distinguished when it is reduced.
In reality, people often overlook this requirement. As long as it looks good, whether it is simple or complicated?
The Goddess Logo of Starbucks is a good example. Although the original design is unique and detailed, it is hard to use on mobile devices. If it is not for sacrificing recognition, it will become a cumbersome space application. Therefore, it was done in the recognition update of the previous few years. It greatly simplifies, in addition to enhancing the modernity of the overall image, it is more convenient for small devices.
5. Stand out from the competition.
The logo can enhance the public’s awareness of its recognition, and it is precious to design an unforgettable company logo. If you have noticed many Pizza shops on the market, Italian chefs often have beards, tall white chef hats, and grins? If you add a very exaggerated act of taking pizza, would it be easier for you to notice that store? A good logo must be eye-catching, unique, and distinguish from your competitors.
Therefore, self-made highlights are a good technique to breakthrough.
6. Make the icon at least twice as large as the word.
In front of the font, the icon image is slightly weak. For example, the name is always long. Even if the icon is as big as the text, the reaction will still be too detailed in the audience’s eyes. If the company logo contains an icon pattern, make the icon twice as large as the word. This will make your logo look more influential.
7. Brand Loyalty.
Finally, don’t worry when designing a logo. Think clearly about the core values and culture that the corporate brand wants to bring out. If you change the logo design many times later, you may disagree with it as a consumer. Imagine that when customers have become accustomed to their favorite brand logo, they must re-adapt to new things when the company changes, and brand loyalty is diminishing in disguise. Therefore, each company designs a clearly recognizable logo for the long-term plan.
An essential tool for online entrepreneurship
This post recommends a useful online logo maker, especially online store entrepreneurs, who can use online resources to complete the basic steps of brand design, saving thousands of dollars in logo design costs.
DesignEvo
DesignEvo is an online logo design tool. The benefit is that you can rapidly make logo works with no plan insight. There are more than 10,000 logo templates and millions of searchable icons available for you to choose from and use. If your online store is mobile, you can find enough mobile logo templates and mobile-related icons to customize your logo.
This tool with intuitive interface and powerful editor makes you quickly to design a logo. The best point is that you can use this tool without registration, you can signup when you want to download your logo file for free.
Conclusion
After you have brief learning of the logo design concept and practical logo makers, then you can turn your ideas into a real unique logo. DesignEvo is really user-friendly even you have no design experience, you can easily manage it and design logos in minutes. So do not afraid to try such an amazing tool.
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