A blog attains its success only when it receives an audience who could read and provide feedback on it. Writing without having an audience is like speaking without any listeners. So, bloggers try their best to get as many readers as they can to achieve popularity.
Marketers take help of SEO or search engine optimization in order to gain a high number of audiences and promote their content/products. However, the SEO algorithm is still a mystery, and all we can do is try various techniques to understand it.
The task of reaching a high Google rank can be done with the help of an SEO Company. But, we all know that not every blogger or business owner has a budget to hire these resources. So, if you own a small scale business or a new blog then, you can also transform your blogs using SEO on your own.
You could at least try before actually going to a professional SEO company for assistance. Are you feeling like doing it? Ok, read on:
1. Focus on Keyword Research:
Before selecting any keywords for your blog, you should invest enough time in keyword research. Popular and most searched keywords will help you in reaching up on the ladder of Google ranking. When it comes to keywords, don’t assume that you have the knowledge it. Act like a novice to search for most trending keywords related to your article, business or products.
Now, the question is how you will do this research? You can take help of Google “Keywords Popularity Tool” for this purpose. In addition to this, you should create a free account on “Google AdWords”. Search the keywords that you have in mind for your blog in this software.
You will get an entire list of other relevant keywords that are used recently related to your search. Add your state and city to get local search results. Copy the results and take help from these keywords for finding the best ones.
Try to use localised keywords to get higher rankings. For example, you can use “yoga trainer in Delhi” instead of “trainer” or “yoga trainer” to receive more target audience. This will help more if you are a local business owner.
2. Choose a Single Keyword to Add in Your Post’s URL, Title and First Sentence:
• Ensure to use WordPress in order to include thechosen keyword into your blog’s URL.
• For including the keyword into the URL, you have to first add it in the post’s title or heading.
• Go to settings> permalink> post name and add the post name that contains your keyword. It will automatically include your title in the URL.
• Go to “SEO title” field at the bottom of your page and click on default text (it is the text which you have recently added as your title).
• You have to use the same keyword in the first line of your blog as the initial lines will be added into “MetaDescription”. Sometimes, it isn’t possible to add the keyword in the first line of the blog in order to maintain content value. In such a situation, add it in 2nd or 3rd line.
• Copy the first 2-3 lines and then, add them to the column of “Meta Description”.
• Afterwards, put the same keyword in the “Meta Keyword” field.
Now, you can see your keyword in the title, URL, first sentence, Meta description and Meta keyword. This will increase your chances of high Google ranking as not many blogs will be designed in this way. This step is essential for SEO success.
3. Build Relationships for Link Building:
Finding authentic websites that are ready to link to your content is an effective SEO technique. Considering this, bloggers try to buy cheap links in order to show that a high number of links is pointing to their website/blog.
Now, Google has started to penalize websites that are indulged in such fake tactics. So, bloggers are looking for more realistic ways of receiving these backlinks. Well, you won’t be happy to know that there is not an accurate trick or method of link building.
Then how can you build links? Yes, you have to build a relationship with potential influencers, websites or authorities related to your field. You can connect with such people over social media platforms. Otherwise, you can offer them some value. There are more chances of getting links when these websites will start considering you a reliable person/brand.
4. Make your Content Engaging and Short:
Remember how you used to fall asleep in your boring lectures during school time. Everyone found them boring because the contents of these subjects were complex and long.
Same goes with your blog. Not only people but, also Google know the worth of interesting and crisp content pieces. This is the reason why well-constructed blogs with engaging content get higher rankings than long and boring blogs.
Try to limit your blogs less than or within 1000 words as you can’t retain the attention of people for more than 3-4 minutes with your piece. Even if you will get viewers, most of them will switch the tabs the moment they will feel bored. You can take 4-5 websites that are ranked on Google’s 21-30 pages and check their word count. Most of them will be above 1000 which is one of the reasons for their low ranking.
It’s Google’s responsibility to provide audience reliable and engaging content. So, your website’s bounce rate is also checked by Google before deciding your rank. Lower bounce rate indicates that the content is interesting enough to hold the attention of visitors for a longer span.
Hence, the lower the bounce rate you will have, the higher will be your SEO ranking. And there is only one simple way of decreasing your bounce rate that is curating interesting content.Hence, you can transform your blog into a super successful and popular one by using these SEO techniques. Best of luck for that!
